Educational support
Social Ads educational guides (TikTok-style)
The principles to know to run advertising on TikTok, explained in summary guides.
01
Set up
Understanding guided mode and custom mode
Two ways to create a TikTok campaign: the simplified assistant or custom mode, with or without Smart+.
AvailableCreating and verifying your TikTok Ads Manager account
Business information, security check, payment: what to prepare before your first campaign.
AvailableIdentity, TikTok account and authorized posts
Under what name to run ads? Linked TikTok account, custom identity or an existing post authorized by code.
03
Target
Account audience controls
Default targeting settings, defined once for the whole account: locations and minimum age.
AvailableAutomatic or manual targeting
Let TikTok find the audience, or define it yourself: when to choose one or the other.
AvailableInterests and behaviors
Five ways to reach people based on their interests and recent actions on TikTok.
AvailableCustom and lookalike audiences
Reuse your own data and find people who resemble them, from the audience manager.
04
Create
Choosing the TikTok campaign objective
Awareness, consideration or conversion: eight objectives, and the question to ask yourself to choose.
AvailableCampaign, ad group, ad
The three levels of TikTok Ads Manager and what you set at each.
AvailableBudgets, bidding and schedule
Campaign or group budget, the 7-times-a-week rule, target cost and scheduled delivery.
AvailableVideo creatives, texts and action buttons
Formats, length, texts and buttons: what to prepare for a TikTok ad.
AvailablePlacements and brand safety
Where your ads can appear, which interactions to allow and how to protect the brand's image.
AvailableLeads and instant forms
Collecting contacts with a form in TikTok, on your website or through messaging.
05
Analyze
Reading the key TikTok metrics
Spend, CPM, CPC, CTR, results, cost per result: what each column measures and how to read them together.
AvailableThe learning phase
Why the first days are unstable and how not to restart learning by mistake.
AvailableSplit tests and automated rules
Compare two versions cleanly and automate simple actions with rules.
AvailableCustom reports
Build a report with your own dimensions and metrics, then export it.