Simulator
Social Ads (TikTok-style)
Have your students build TikTok campaigns for practice, using the real settings: no budget, no ad account, no risk. They work in the ad manager, and you review the simulated results with them.
In pictures
What your students work with
Screenshots of the simulator, with fictional data.
Eight objectives, as in TikTok Ads Manager
Reach, traffic, video views, community, growth, app, leads and sales, with the settings specific to each.
Teaching valueThey understand that a campaign starts from an objective, before targeting or creative are discussed.
Budget, targeting and recommendations
Daily budget, schedule, automatic or manual targeting and placements, with a daily estimate and a recommendations score.
Teaching valueThe score and recommendations give leads for improvement to discuss in class.
The video ad and its phone preview
Identity, destination, creatives, copy and call-to-action button, with a preview of the ad in the “For You” feed.
Teaching valueThey instantly see what a user would see and gauge the role of the creative.
Simulated results, to practice analysis. They are not forecasts of your real results and do not tell you whether a campaign is well or badly built.
For your courses
Why use it with your students
No spending
Campaigns are fictional: no payment card, no live delivery, no risk for the school.
A class ready with a simple code
The teacher creates the class and shares a code. Each student enters it with their first and last name: nothing to install, no ad account to open.
Simulated results to read
Impressions, clicks, CPM, CTR, CPA, ROAS: figures based on published benchmarks, to analyze and compare.
Real-world settings, hands-on
Objectives, audiences, placements, budgets, ads: you work with the settings of a real campaign, with step-by-step guides for each platform.
In class or in training
One simple code
For a whole class
- The teacher creates their class.
- A unique code is generated.
- Students create their account in a few seconds.
Educational support
A guide to understand each principle
Summary guides specific to TikTok accompany the simulator.
- Set up 3
- Measure 2
- Target 4
- Create 6
- Analyze 4
Get started now
Create your account and choose your subscription: access to the Social Ads (TikTok-style) simulator is immediate, for your class or to practice on your own. For a school, ask for a quote.
TRIALO is an independent educational tool: it is not affiliated with, endorsed by or sponsored by TikTok Pte. Ltd. or ByteDance. TikTok is a trademark of its owner, cited to designate the tool TRIALO draws inspiration from.