Educational ad manager simulator
Learn digital marketing, risk-free.
Create real digital marketing campaigns… for pretend, with the real settings of the major platforms. Without spending a euro.
- Fictional campaigns
- Simulated results
- Tips and educational guides
Real screenshots · fictional campaigns and results
Who it's for
A tool for learning, teaching and training
Students and individuals
Practice on your own, without a class: create campaigns, compare, analyze the results, without fear of making mistakes.
- One simulator of your choice included: Meta, TikTok or Google (in beta)
- Your campaigns saved and resumable at any time
- Student status verified with your school email, no proof needed for individuals
Teachers and trainers
Get your students practicing with ease, with no budget, no ad account and no risk.
- One code per class, as many classes as you want
- Your students pay nothing: their seat is included
- Comment on and grade your students’ work
- Seats shared across all your classes, tiered pricing
Schools and organizations
A common framework for all your teaching teams, on a custom quote.
- An administrator account that allocates seats among your trainers
- Several trainers, several classes
- A single point of contact and onboarding with your teams
- A single invoice, paid by bank transfer or direct debit
Educational simulator
Learning Media Buying
With TRIALO
What changes
- With TRIALOThe real settings of the advertising platformsObjectives, audiences, placements, budgets, ads, pixels: you work with the settings of a real campaign, with step-by-step guides for each platform.
- With TRIALONo spendingCampaigns are fictional: no payment card, no live delivery, no risk for the school.
- With TRIALOA class ready with a simple codeThe teacher creates the class and shares a code. Each student enters it with their first and last name: nothing to install, no ad account to open.
- With TRIALOSimulated results to readImpressions, clicks, CPM, CTR, CPA, ROAS: figures based on published benchmarks, to analyze and compare.
Without a simulator
What slows learning down
- Without a simulatorPurely theoretical coursesSlides and screenshots, with no interface to work with.
- Without a simulatorReal financial riskTesting a real campaign takes a payment card and a budget: a setup mistake costs money.
- Without a simulatorA technically heavy set-up for classesAd accounts and payment methods to prepare for every student before you can start.
- Without a simulatorLittle data to analyzeWithout a live campaign, there are no figures to read, compare or discuss in class.
In class or in training
One simple code
For a whole class
- The teacher creates their class.
- A unique code is generated.
- Students create their account in a few seconds.
As close to reality as possible
The workflow of the real advertising platforms
The simulator faithfully follows the journey of the main advertising platforms.
(Objectives, Audiences, Location, Ads, Formats, Pixels, Results)
- Available
Social Ads (Meta-style)
Discover the simulator - Available
Social Ads (TikTok-style)
Discover the simulator - Beta
Ads (Google & YouTube type)
Discover the simulator
Questions
Frequently asked questions
Is TRIALO paid?
Not to start with: create a free teacher account, with no payment method, and explore the TRIALO simulators with a trial campaign (classes open with the subscription). To go further, the Trainer plan (your students pay nothing), the Student or Individual plan unlocks everything, and quotes are available for schools. Prices are shown on the Pricing page ; the subscription can be canceled online.
Do I need an ad account, a budget or a bank card?
No, none of that. Campaigns are fictional and no spending is possible: you can test, make mistakes and start over without the slightest risk.
How do I join my teacher's or trainer's class?
They give you a class code. You enter it on trialo.app/app with your first and last name: you go straight into the simulator. Email is optional; it's only used to find your work again from another device.
What can you practice, concretely?
The whole journey of a campaign: objective, audiences, placements, budget and schedule, ad creation with previews, then reading simulated results that evolve over time (one minute equals one campaign day).
How does a teacher check their students' work?
Each student exports a PDF summary of their campaign (chosen settings and simulated results) bearing their name, class, date and a submission number, then hands it in. The teacher can access all campaigns, comment on them and grade them.
Are TRIALO's results forecasts of my real results?
No. The results generated by TRIALO are fake. They in no way predict what you would get with a real campaign, and they can't be used to judge whether a campaign is well or poorly built. They're only for practicing analyzing results: reading the metrics, spotting an anomaly, proposing an optimization.
What personal data is stored?
The minimum: a first name, a last name, an optional email address and the fictional campaigns. Everything is deleted six months after the class ends. Details are in the privacy policy.
Is TRIALO linked to Meta, TikTok or Google?
No. TRIALO is an independent educational tool: it is not affiliated with, endorsed by or sponsored by these companies, and it is not connected to any of their services. Their names are cited for reference only, solely to designate the tools the simulator lets you study.