In brief
To run ads on TikTok, you need an ad account in TikTok Ads Manager. It brings together your campaigns, your measurement data, your creatives and your payments. Opening one requires business information, a security verification (for example of your phone number) and a payment method.
Why it matters
- Without a complete account, you can prepare drafts, but not run ads.
- Some tools (like the events manager) require verification before they can be used.
- Accurate business information avoids blocks or rejections later.
The steps
- Create or open your TikTok Ads Manager account with a business email address.
- Fill in the business information: name, country, industry, website.
- Follow the security verification offered in the banner at the top of the screen (for example phone number verification).
- Open the Billing menu: the tool shows two steps, enter billing information, then choose the payment method or funds. Until they are completed, the tool tells you to finish setting up payments to run ads.
- Find the left-hand menu: Dashboard, Campaigns, Events Manager, Catalog Manager, Creative Library, Custom Reports, Billing, Account Settings and More tools.
Pitfalls to avoid
- Waiting until launch day to do the security verification.
- Using a personal email address for a business account: access will be hard to hand over.
- Entering payment information in a training tool: in TRIALO, no payment exists.
Frequently asked questions
Can I create campaigns without having paid? Yes, as drafts. Running them requires a configured payment method.
Where can I see my spend? In the campaign list (spend column) and in the Billing menu.
Why is a menu blocked? Some tools first require the account’s security verification.
Key takeaways
- Account = business information + verification + payment.
- The left-hand menu gives access to all the tools.
- You can prepare drafts before everything is set up.
Practice in TRIALO
Browse the dashboard, the creative assets, the audiences, the custom reports and More tools: they are the same sections as in the real tool, with fictional data.