In brief
A TikTok ad is shown under an identity: a name and a profile picture. This identity can come from a TikTok account you link, from a custom identity (name and photo entered in the tool) or from an authorized post by another creator, which you can promote with an authorization code.
Why it matters
- The identity builds trust: it's what the viewer sees above the video.
- An existing post may go over better than a "classic" ad, because it looks like organic content.
- Access must be clear: promoting a creator’s post requires their permission.
The steps
- In the Creative Library (“Assets” menu), find the Link a TikTok account and Add an authorized post (“Add code”) actions.
- To link an account, log in to the relevant TikTok account and accept the access.
- For an authorized post, ask the creator to generate an authorization code from their app and paste it into the tool.
- In the ad, choose the identity: the display name (4 to 10 characters recommended, 20 maximum) and the profile picture (a small square image).
Pitfalls to avoid
- A name that is too long or too generic.
- A blurry profile picture or one that doesn’t look like the brand.
- Promoting a post without valid authorization or with an expired code.
Frequently asked questions
Do I need a TikTok account to advertise? No: a custom identity is enough.
Can I use a creator’s video? Yes, with their authorization code, for the period covered by the authorization.
Key takeaways
- Identity = the name + photo shown on the ad.
- Three sources: linked account, custom identity, authorized post.
- The creator's authorization is needed to promote their post.
Practice in TRIALO
At the Ad step, fill in the display name: the phone preview updates. Read the length recommendation shown under the field.