In brief
TikTok offers three modes: manual payment, where you deposit funds before ads run; automatic payment, where the amount due is charged to the saved payment method; and monthly invoicing, reserved for certain eligible businesses.
Why it matters
If the balance is empty or a charge fails, campaigns may stop. The mode you choose also determines your margin if spending is higher than expected.
The steps
- Manual: pay in a deposit, which becomes a balance. Delivery stops when it runs out; what is left carries over.
- Automatic: save a primary payment method. The charge is made as soon as the billing threshold or the billing date is reached.
- Monthly invoicing: an invoice is issued every month, generally payable within 30 days; the platform sets a spending limit.
- Check the payment summary to see your remaining balance or credit.
- A disputed invoice must be disputed quickly (about 7 days after receipt).
Pitfalls to avoid
- An insufficient balance or a declined payment: campaigns pause.
- Wanting to go back: you can switch from manual to automatic or monthly invoicing, not the other way round.
- Ignoring the invoice because you think the campaign budget is enough.
Frequently asked questions
Which mode should I start with? Automatic payment, which is simpler; manual suits you if you want to cap your spending.
Can I go back to manual payment? No, the switch to automatic or monthly invoicing is one-way.
Key takeaways
- Manual = pay first. Automatic = pay as you go.
- The change is one-way.
- A valid payment method is essential.
Practice in TRIALO
Try to publish without an active payment method, then add a fictional one and publish again.