In brief
Every campaign, ad group and ad goes through an automatic review after it is created, usually within about 24 hours. If one ad in a group breaks the rules, the whole group can be rejected.
Why it matters
A rejection delays the launch. The most common causes are avoidable: a prohibited or regulated sector, a misleading promise, protected content, a faulty landing page.
The steps
- Check the status in the campaigns tab; the reason appears in the list of ad groups and ads.
- Identify the cause: content, text, landing page (inactive, different language, no privacy policy), overly intrusive form.
- Edit the creative or save it again: this triggers a new review.
- In the case of an obvious mistake, file a review request with support.
- For forms, remove any question about financial or medical data.
Pitfalls to avoid
- An already approved ad can be reviewed again and then suspended after negative feedback (hidden, blocked, reported).
- A video outside the allowed length (between 5 seconds and 10 minutes) is not accepted.
- A landing page in a different language from the ad.
Frequently asked questions
How long does the review take? Usually about 24 hours, sometimes longer.
Can an approved ad be rejected later? Yes, after another review, notably in case of negative feedback from users.
Key takeaways
- About 24 hours, sometimes more.
- Fix = new review.
- The landing page matters as much as the video.
Practice in TRIALO
Deliberately leave a field empty (form title, privacy policy URL) and read the errors reported.