In brief
Every ad is reviewed before it runs, mostly by automated systems and sometimes by people. Most reviews are quick (often under 24 hours). An ad can be approved, rejected or limited.
Why it matters
A rejection blocks delivery and, if repeated, can weaken the account’s quality. Knowing how to read the reason lets you fix it in a few minutes.
The steps
- Find the ad’s status in the list of ads: under review, active, rejected.
- Open the rejection reason: it points to a specific advertising rule.
- Fix the cause: text, visual, landing page or targeting. Saving the change triggers a new review.
- If you think the decision is a mistake, request a new review and briefly explain why.
- Check the landing page: it must work, match the ad and include the required notices.
- For a regulated subject (politics, finance, health, employment, housing), declare the special category from the start.
Pitfalls to avoid
- Promising a certain result or misleading “before/after” claims.
- Targeting or naming personal characteristics (“you who suffer from…”).
- Republishing the same ad without changing anything.
- Getting around a rejection by creating another account: this makes things worse.
Frequently asked questions
How long does the review take? Often under 24 hours, but sometimes longer.
Do I need to recreate the rejected ad? No: fix it, then request a new review if the reason seems wrong to you.
Key takeaways
- Read the reason before fixing.
- Fix then request a new review, or contest if it is a mistake.
- Declare special categories.
Practice in TRIALO
Open the special ad category declaration and read the warnings shown before publishing.