In brief
A Spark Ad turns an organic post into an ad. It keeps its likes, comments and shares, and so looks more natural than a standard ad. It can come from your account or from a creator who authorizes you.
Why it matters
On TikTok, content that looks like an ordinary video is generally better received. Spark Ads also let you reuse a video that already works.
The steps
- Three possible sources: a linked TikTok account, a video code supplied by a creator, or content “pushed” from the library to the linked account.
- The creator turns on ad authorization for their video and generates a code.
- They choose an authorization period (7, 30, 60 or 365 days).
- In the manager, open the TikTok posts tab, add the code, then confirm.
- Finish the ad as usual (action button, link) and submit it.
- Several codes can be added together, up to 20 at a time.
Pitfalls to avoid
- Editing the caption after authorization: it is no longer possible, so finalize it beforehand.
- Letting the authorization expire in the middle of a campaign.
- Forgetting that private videos become public once used in an ad.
- For a Duet or a Stitch, you need the code from both creators.
Frequently asked questions
Do I need a business TikTok account? You need at least an account linked to the ads manager, or a creator’s code.
What happens when the authorization ends? The post can no longer be used as an ad until a new code is generated.
Key takeaways
- One code = one video authorized for a set period.
- Interactions stay attached to the post.
- Agree the authorization period with the creator.
Practice in TRIALO
In the creatives of a TikTok ad, find the “Authorized post / Add a code” option and note what it offers.