In brief
You do not pay per click as you go: the platform accumulates your spend and bills it on two triggers. A billing threshold (the charge goes out as soon as accumulated spend reaches it) and a monthly billing date (the remaining balance is charged on that date).
Why it matters
A declined payment method pauses delivery. Understanding the charging logic avoids nasty surprises and campaigns interrupted in the middle of a launch.
The steps
- Open the billing settings of the ad account.
- Add a payment method (card or another method offered in your country) and set it as primary.
- Find your threshold: it changes with your payment history and the account’s behavior.
- If you prefer to pay beforehand, use the available funds mode (prepayment): the delivery cost is deducted from the balance you added.
- Check the invoices: an invoice covers the whole period and can combine several campaigns, spend made before a pause, and taxes.
- Keep a backup payment method.
Pitfalls to avoid
- An expired or capped card: the payment fails and ads stop.
- Confusing the campaign budget with the amount billed: the invoice adds up the whole account.
- Letting a prepaid balance drop to zero.
Frequently asked questions
Why is my invoice higher than one campaign’s budget? Because it adds up every campaign in the account over the period.
What happens if the payment fails? Delivery may be paused until the payment method is sorted out.
Key takeaways
- Charged at the threshold or on the monthly date, whichever comes first.
- Prepayment is possible through available funds.
- Check the payment status before a big launch.
Practice in TRIALO
In the simulator, turn on the fictional payment method before publishing: without it, publishing is blocked, as in a real account.