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TikTok-style advertising

Getting started with TikTok Ads: account, objective and guided mode

The first steps to understand advertising on TikTok: create an account, choose an objective and know when to use guided mode.

· 1 min read

TikTok advertising relies on short video and on an ads manager with its own logic. Here are the first three points to master.

1. The account

Everything starts with an ad account, with business verification and billing details. The guide Create and verify your TikTok Ads Manager account explains the steps. For a class, this step is often the biggest obstacle: a simulator lets you skip it and focus on strategy.

2. The objective

As elsewhere, the objective guides delivery: awareness, traffic, video views, leads or sales. See Choose the TikTok campaign objective.

3. Guided or custom mode

Guided mode simplifies creation by automating many settings; custom mode gives control over every parameter. Beginners and experts use them differently: see Understand guided and custom mode.

After launch

You need to measure, understand the learning phase and test. The “Analyze” guides in Social Ads TikTok-style support this stage.

Practice on TRIALO

TRIALO offers a TikTok-style simulator: you create fictional campaigns and watch the results, with no account and no real budget. An independent educational tool, not affiliated with TikTok. Request your access.

From reading to practice

Build fictional campaigns, read simulated results and export your work. Free for now.

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Related guides

Guide

Creating and verifying your TikTok Ads Manager account

Business information, security check, payment: what to prepare before your first campaign.

Guide

Understanding guided mode and custom mode

Two ways to create a TikTok campaign: the simplified assistant or custom mode, with or without Smart+.

Guide

Choosing the TikTok campaign objective

Awareness, consideration or conversion: eight objectives, and the question to ask yourself to choose.

Keep reading

Meta Ads or TikTok Ads: differences worth knowing when learning

What is alike and what differs between Meta-style and TikTok-style advertising, from a learner’s or trainer’s viewpoint: structure, objectives, audiences, creative, measurement and a suggested learning order.

TikTok Ads Manager: a complete tutorial to get started with TikTok advertising

A step-by-step TikTok Ads Manager tutorial: account, objective, ad group, audience, budget, video creative, pixel and reading results. For students, teachers and beginners.

TikTok Ads video creatives: hook, format and tests

How to design and test video ads for TikTok: hook, vertical format, text, call-to-action and testing method.

This article is educational. Platform tools change: always check labels and steps in the real tool. TRIALO results are fictional and do not predict those of a real campaign. TRIALO is not affiliated with, endorsed or sponsored by Meta or TikTok.

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